Sydney, Australia, 18 December 2025 – Cricket Australia in partnership with Insight Enterprises, Microsoft, HCL Tech, and Skewer has unveiled a new update to the Cricket Australia Live App, delivering a transformative digital experience for sports fans across the nation. The latest release introduces real-time, automated AI insights, personalised fan interactivity and, for the first time, access to official scorecards dating back to 1886.
“The latest evolution of the Cricket Australia Live App reflects our commitment to delivering world-class experiences for our fans. By combining real-time AI insights with new interactivity for follow-up questions and access to official scorecards dating back to 1886, we are offering a unique level of engagement and personalisation in sports technology. This combination of history and technology sets a new benchmark for how fans connect with the game,” said Kieran McMillan, Head of Customer Experience, Cricket Australia.
“Technology is fundamentally changing the way we engage with the world around us, and sport is no exception. As an AI-first leading Solutions Integrator, Insight is proud to power the AI Insights feature within the Cricket Australia Live App, ushering in a new era of fan engagement. By uniting advanced artificial intelligence, cloud innovation, and a passion for sport, we are helping Cricket Australia deliver a richer, more personalised, and truly interactive experience for every fan,” shared Mike Morgan, Senior Vice President and Managing Director of Insight, APAC.
The Cricket Australia Live App is already the go-to platform for cricket fans, with over one million Australians using the app each summer. the latest update uses agentic AI to deliver instant, editorial-quality insights on player and team milestones and records as matches unfold. These insights, are now delivered in real time, enhancing the way fans watch, discuss, and share cricket moments.
Cricket Australia’s extensive match archive, dating back to 1886, powers the AI engine, enabling it to surface insights that connect today’s action with cricket’s greatest moments. Integrating these historic records with live match coverage bridges cricket’s past and present, tapping into a strong sense of nostalgia.
The AI Insights feature also allows fans to interact with follow-up questions, generated by OpenAI's GPT-5 hosted in Microsoft's Azure AI Foundry. In an upcoming release, fans will also be able to select between a number of different personas – from “History Buff” to “Newbie”, demonstrating the value that AI can bring with personalisation.
"Cricket Australia continues to show what’s possible when a sporting code leans all the way into AI. This next evolution of AI Insights doesn’t just enhance the fan experience, it reimagines it. By combining real-time, analyst‑grade insights with more than a century of rich cricket history, they’re setting a new global benchmark for how technology can deepen our connection to the game, enhancing the experience for existing fans and creating a new generation of fans,” said Sarah Carney, Technology Officer at Microsoft Australia and New Zealand.
Powered by Insight and developed in partnership with Microsoft, HCL Tech, and Skewer, the AI Insights feature brings togetherworld-class expertise in technology, digital transformation, and fan engagement. This collaboration seamlessly embeds AI into the fan experience as a genuine companion to the live match.
The feature is designed to spark conversation and community. Fans can share insights, debate milestones, and connect with friends as the action unfolds. The new features encourage users to engage with the sport and each other, making every match a shared experience.
The updated Cricket Australia Live App is available now for download on iOS and Android devices.
Benjamin Chelliah
Brand & Communications Lead, APAC
benjamin.chelliah@insight.com
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About Cricket Australia
Cricket Australia (CA) is the national governing body for the game of cricket in Australia. Australian Cricket is administered by CA and its members, the six state and two territory associations. Cricket is Australia’s one true national sport with a men’s and women’s team that capture the nation every summer along with two of the biggest domestic competitions in the country – the Weber WBBL and KFC BBL.
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