Insight Awarded Microsoft Frontier Partner Badge for Its AI-First Approach  

Sydney, Australia, 23 January 2026 - Insight Enterprises has been named one of the first recipients of the Microsoft Frontier Partner badge. The badge recognises organisations that operate at the forefront of artificial intelligence and deliver measurable business impact.

Unveiled at Microsoft Ignite, the Frontier Partner designation is awarded to partners leading AI transformation through an AI‑first, human‑led approach, combining AI agents with human ingenuity to scale innovation and drive real outcomes. Insight was also invited to present at the event, sharing its experience in accelerating agentic AI adoption.

The recognition reinforces Insight’s long‑standing commitment to moving clients beyond AI experimentation and hype, and towards tangible return on investment.

Leading AI Transformation by Example

From the earliest days of generative AI, Insight has taken “client zero” approach, testing, refining and deploying AI within its own organisation before scaling those learnings to customers. As one of the first enterprises globally to implement Microsoft Azure OpenAI, Insight introduced a secure private instance for teammates, delivering significant productivity gains across the business. 

Those learnings are now applied directly to client engagements, helping organisations identify high‑value AI opportunities and build practical roadmaps that move them from experimentation to impact. Insight works closely with customers to align AI initiatives to business priorities, ensuring investments are focused, measurable and outcomes‑driven.

To qualify as a Microsoft Frontier Partner, organisations must hold multiple Microsoft Solutions Partner designations and advanced specialisations across AI, security and cloud. Insight exceeds these requirements, holding all available Solution Partner Designations and 22 Microsoft Specialistions, demonstrating the depth of its Microsoft partnership and its leadership in AI.

Taking AI Adoption to New Heights 

Insight’s leadership extends to workforce enablement. Its proprietary AI Flight Academy gamifies AI upskilling through practical, role‑based learning. Teammates build foundational skills with tools such as Microsoft Copilot before progressing to agentic AI, creating solutions that address real business challenges.

The programme has driven widespread adoption, with the majority of Insight’s global workforce now using AI in their day‑to‑day work, saving tens of thousands of hours each week and strengthening the organisation’s ability to guide clients through their own transformations. 

Together, these efforts reflect the traits Microsoft associates with Frontier Firms, including faster decision‑making embedded into everyday workflows and the democratisation of AI across the organisation. This approach empowers teammates at all levels, including C‑suite leaders, to overcome complex business challenges. 

This recognition underscores Insight’s AI‑first commitment to continually elevating its capabilities so it can deliver transformative outcomes for clients, today and into the future.