Insight report
Beyond Hypotheticals:
Understanding the Real Possibilities of Generative AI
By Insight Editor / 22 Jun 2023 / Topics: Generative AI Featured
Generative Artificial Intelligence (AI) offers a world of possibilities — from bringing artificial general intelligence closer to a reality to delivering monumental changes for humanity. But what does generative AI mean for businesses today?
We asked hundreds of executives about their plans and progress for generative AI adoption. View the full survey results and see how organisations like yours are working generative AI into their business.
Understand generative AI.
Insight offers insights into what enterprises are thinking about generative AI.
A rising technology
Generative AI’s impact is often compared to the emergence of the internet, mobile and cloud. In partnership with The Harris Poll, we asked business leaders at organisations with 1,000+ employees how they were considering this innovative technology.
Why are businesses adopting generative AI?
72%
are seeking to improve
employee productivity.
66%
will enhance the
customer experience.
53%
plan to enhance research
and development.
Safety and security in the era of generative AI
While there is a lot of potential to transform business processes, many leaders are worried about new vulnerabilities and threats posed by generative AI. Thankfully, there are many ways you can protect your organization and maximise the value this technology offers.
- 81% of organisations are developing or have developed generative AI policies.
- Quality controls must be implemented alongside generative AI use.
- Safety and security best practices will help organizations stay safe.
Generative AI and the human element
90%
of business leaders say generative AI can enhance a wide range of roles.
Some workers are worried about what generative AI means for their jobs. But many believe generative AI will provide a way to get more done — more efficiently and at a quicker pace. The possibilities for innovation grow with generative AI as it frees teams to focus on creative work.
Driving innovation with generative AI
Large and small organisations alike stand to gain from generative AI — if they do it right. Time is of the essence, but an intentional, well-thought approach is imperative for success.
