Blog Unlocking Game-Changing AI Strategies for Business Growth

At Insight, we are witnessing the rapid evolution of AI firsthand through client collaborations and discussions with top executives at roundtable events across Australia. Executives are no longer asking "Should we adopt AI?" They know AI will have a profound impact on their business, so they are now asking questions such as "How do we extract the most value from our AI investment?"

Insight’s teams are helping clients leverage AI to achieve measurable value gains across sales, operations and design functions, and reshape the way they engage with customers.  

However, early movers are already exploring and, in some cases, implementing the next generation of  AI use cases. They are seeking to provide sales professionals with unprecedented insights into customer behaviour and preferences, enabling them to craft personalised strategies that drive revenue growth and foster long-lasting relationships. Early movers are designing AI-powered automation and optimisation tools to revolutionise operations, enhancing processes, efficiency and agility in decision-making. They are building AI-driven design tools to empower creatives to innovate and deliver captivating user experiences that resonate deeply with customers. 

It’s not just about keeping up—these early movers want to redefine customer engagement and set new standards of excellence across the organisation.

Delivering successful initiatives with change management, AI champions and robust data infrastructure  

According to Gartner, enhancing employee productivity is the top priority for 43% of leaders in Australia and New Zealand. However, our conversations with business leaders reveal that achieving productivity gains isn’t always easy, particularly when employees struggle to integrate AI into their daily work.

For this reason, change management has become a vital component in many of our AI-related engagements with clients. We have found that successful AI implementations generally include change management strategies that focus on facilitating a smooth transition and fostering a culture of adaptability among employees. This includes providing comprehensive training programs, clear communication channels, and ongoing support to empower staff members to embrace AI tools confidently and effectively in their roles.

In addition, we’ve found that appointing internal champions within the business can significantly enhance the adoption and utilisation of AI technologies. These champions serve as advocates for AI integration, driving enthusiasm, and showcasing the tangible benefits of AI to their peers. By leveraging the expertise and influence of these key individuals, organisations can catalyse a positive organisational shift towards embracing AI as a valuable asset in achieving business objectives.

Data infrastructure is also critical to the success of AI implementations. Much of our work on these projects involves setting up robust infrastructure and security. This includes building a reliable data foundation that supports AI applications and adheres to strict security protocols that safeguard against potential risks and vulnerabilities and foster trust and confidence in the technology among employees. By proactively addressing these aspects, organisations can pave the way for a seamless and impactful integration of AI into their daily operations, unlocking the true potential of this transformative technology.

Unleashing the Power of Everyday AI and Game-Changing AI: Transforming Businesses for the Future

Gartner introduced the concepts of Everyday AI and Game-Changing AI to broadly define how businesses are using, or will use, the technologies. Everyday AI, which focuses on enhancing productivity, serves as a valuable tool for streamlining tasks and boosting operational efficiency. In contrast, Game-Changing AI represents a paradigm shift towards creativity and innovation, enabling new outcomes and driving competitiveness through AI-enabled solutions. As organisations embrace these advancements, they unlock opportunities for growth, innovation, and market leadership.

Mary Mesaglio, Distinguished VP Analyst at Gartner, highlights the transformative potential of AI in redefining operations, decision-making processes, customer engagement, and innovation capabilities. By investing in AI strategies and adopting innovative business models, companies can achieve significant gains and explore new markets beyond mere incremental improvements.

To illustrate the transformative power of AI, success stories such as ChatNT by Tourism NT and Cabot's AI-powered chatbot prototype demonstrate how organisations leverage AI technologies to transform customer engagement and grow their businesses. 

As businesses navigate the AI revolution, the key lies in embracing both Everyday AI for enhanced productivity and Game-Changing AI for disruptive innovation. By leveraging the full spectrum of AI capabilities, organisations can unlock new growth opportunities, drive operational excellence, and position themselves as industry leaders in a dynamic digital landscape.

AI-Powered Personalisation at Scale: Redefining Customer Engagement

One of AI's most significant impacts is in AI-powered personalisation at scale, reshaping how businesses interact with customers. By analysing vast amounts of customer data, AI allows organisations to deliver hyper-personalised experiences across multiple channels. Customised recommendations, content, and interactions tailored to individual preferences enhance customer satisfaction, drive retention, and increase lifetime value.

Advertisers are already leveraging AI-powered tools to automatically generate hundreds of customised creative variants, fine-tuned for different audience segments. They also use AI to analyse and optimise campaign performance, driving higher response and conversion rates, and providing deep insights for future campaigns.

Real-Time AI Integration with IoT and Edge Computing: Enhancing Operational Agility

The integration of AI with the Internet of Things (IoT) and edge computing marks a new era of real-time data processing and decision-making. By processing data closer to its source, businesses can achieve instant insights, predictive maintenance, and real-time optimisation in sectors such as manufacturing, logistics, healthcare, and government. This real-time AI integration empowers businesses with unprecedented agility, enabling them to optimise performance, respond to operational challenges immediately, and drive efficiency while reducing downtime.

AI-Driven Decision Intelligence and Employee Augmentation: Shaping Future Workforces

AI is reshaping the workforce, with the World Economic Forum predicting it will displace 85 million jobs but create 97 million new roles by 2025. Rather than replacing people, AI is creating an 'augmented workforce' by supporting human decision-making and streamlining tasks, allowing employees to focus on more creative and strategic activities.

Gartner notes the rise of 'decision intelligence' (DI), forecasting that 75% of global enterprises will adopt DI by 2026. This practice is supported by decision intelligence platforms (DIPs) that integrate data, AI, and analytics to enhance decision-making.

The emergence of DIPs and other AI-powered tools will transform how people make business decisions by providing deeper insights more quickly, enabling proactive decisions, fostering innovation, and adding more value to the business.

AI for Sustainability and ESG Goals: Driving Environmental Impact

In the realm of sustainability, AI is set to help businesses achieve their Environmental, Social, and Governance (ESG) goals. From energy management to supply chain transparency and waste reduction, AI enables companies to track and reduce their environmental footprint effectively. By leveraging AI for sustainability initiatives, businesses can enhance compliance with ESG standards, differentiate themselves in the market, and gain reputational and financial advantages. Companies that embrace AI for sustainability will not only contribute to a greener future but also appeal to conscious consumers and investors seeking environmentally responsible practices.

For instance, Malaysia’s largest electricity company, Tenaga Nasional Berhad, uses AI and smart grids to optimise energy management and reduce carbon emissions, helping the organisation achieve its target of net zero emissions by 2050.

Unlocking the Future: Integrating AI for Sustainable Growth and Innovation

The strategic integration of AI across critical business domains presents a transformative opportunity for organisations to foster innovation, elevate operational efficiency, and secure sustainable growth in a rapidly evolving digital landscape. As we navigate the AI frontier, let us not only embrace the possibilities it offers but also champion game-changing growth through ethical practices that uphold trust, integrity, and progress in our digital journey. The future belongs to those who see AI not just as a tool, but as a transformative force.

Unlock your potential with expert guidance. Learn more about how Insight can help your organisation lay the groundwork for AI transformation.