By   / 22 Jun 2026 / Topics: Cloud cost optimization , Featured , Software Asset Management (SAM)
This year’s report shows cloud has entered a new phase—one where value, governance and conquering complexity define success. Generative AI (GenAI) is accelerating, and hybrid cloud remains the dominant architecture.
Centralisation is gaining momentum as cloud centers of excellence (CCOEs) and FinOps teams expand their reach, and managed service providers (MSPs) are evolving to meet new demands. These trends underscore a clear message: Success in the cloud isn’t just about technology— it’s about aligning stakeholders to drive business value.

of large enterprises spend more than $5 million on the cloud each month
of SMBs have workloads in public cloud, an 8-percentage- point increase year over year
of all organisations have a CCOE or similar, and 63% rely on a FinOps team

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