By Insight Editor / 20 Nov 2018 / Topics: Mobility Customer experience
Facts at a glance
Client industry:
Healthcare
Challenge:
The client looked to develop a mobile responsive website to ensure it was fully accessible to any woman in WA, on any device.
Solution:
- Intuitive and easy web navigation
- Online booking system
- Feedback system
Results:
- Significant improvement to mobile traffic
- Online bookings exceeded expectations – over 5000 within 6 months
Solution area:
Insight’s Digital Innovation solutions help clients digitally transform to improve customer experience and engagement.
Making a life-saving service accessible to all women
BreastScreen WA (BSWA) is the only accredited screening mammography service in Western Australia, providing free screening mammograms to asymptomatic women aged 40 and over. Since 1989, they have helped perform more 1.5 million screening mammograms and detected more than 9,000 breast cancers. But there was still work to be done in ensuring that the BSWA website was fully accessible to any women trying to access it – including on mobile and tablet. Insight was ready for this important challenge.
A user-centric approach to an important service
Sitecore was chosen as the preferred platform for the rebuild, and Insight embarked on an ambitious process of engaging stakeholders and prototyping solutions. Balancing the requirements of the many BSWA stakeholders, their customers, and the technology platforms was key
“One of the fastest way to engage users and stakeholders during the design process is by using paper prototypes,” says Trent Cain, Leader User Experience designer at Ignia [an Insight Company]. “These enabled rapid design iterations and user testing to ensure the website is designed to cater directly to BSWA clients.”
A seamless rollout for a life-saving result
From intuitive and easy navigation, to accessible online booking systems and customer-friendly feedback systems, the BSWA has had an extremely well received relaunch into the market.
In fact, the original target of 5,000 online bookings was quickly exceeded within the first 6 months of operation, and the awareness of the BreastScreen WA brand has been strengthened by the rise of the new and improved, mobile-friendly traffic.
