By   / 23 Feb 2026 / Topics: Dynamics 365 , Generative AI , Customer experience , Business Applications
Disconnected CRM, phone, and omnichannel systems often create fragmented customer experiences in contact centres.
As AI reshapes how organisations interact with customers, expectations are rising fast. Delivering seamless, personalised experiences now depends on having integrated tools that enable automation, insight, and intelligent assistance across every touchpoint.e.
In this video, John Jones, Director of Business Applications at Insight, shares practical perspectives on how organisations can begin addressing these challenges and take the first steps toward building a more connected, efficient, and AI‑driven contact centre.