Petbarn, a leader in pet care retail and part of the Greencross Pet Wellness Company, is dedicated to making pet ownership easier for Australians. As part of this commitment, Petbarn sought to enhance its digital experience for customers by integrating advanced AI capabilities.
In October 2024, the brand launched PetAI, a groundbreaking generative AI solution developed in collaboration with Insight Enterprises and Microsoft. PetAI leverages Microsoft’s AI technologies, including Azure OpenAI Service, Azure AI Search and Azure App Service, to deliver personalised pet care advice and product recommendations.
The AI assistant is designed to help pet owners manage their pets’ health and wellbeing by providing expert guidance, tailored suggestions and seamless service integration – all within a single digital experience.
PetAI draws on Greencross’s extensive veterinary expertise and proprietary product knowledge. The solution has been integrated into Petbarn’s website and mobile app, ensuring a consistent and accessible experience for customers across digital touchpoints